Holistic rebrand aimed to destigmatize the “stoner-bro” reputation of cannabis and bring light to the sensual mystique that is cannabis today.

Miss Grass is a female-founded cannabis brand focused on conscious consumption and accessibility. We set out to redefine the brand’s visual system to convey the feminine and playful aspects of cannabis.

Creative Director: Priyanka Pulijal
Design: Lee Pozin
Product Photography: Lauren Coleman
Lifestyle Photography: Yasmina Hilal

Awards:

Clios - Gold Winner in Brand Identity
Clios - Bronze Winner in Packaging
Clios - Bronze Winner in Logo Design