Visual brand identity for Droga5’s internal LGBTQIA+ affinity group, Q5, that reimagines and modernizes the historical Pride flag into an even more inclusive and welcoming symbol.
The Q5—“Queer 5”—logo embodies the Q & 5 whilst using negative space to create a speech bubble. This nod symbolizes the crux of Q5, which creates a space for discourse and openness for the queer community within Droga5.
Logo design: Eli Hochberg
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